think impact

During the 2018 Festival, CATF worked with one of the largest arts marketing firms in the country, Shugoll Research to research, conduct, and analyze an economic impact study. Following the Americans for the Arts methodology, this study included a survey and two focus groups.



  • Direct economic impact – $5.86M
  • Revenue generated to local government – $350,000
  • Revenue generated to state government – $745,000
  • Total impact for the state of WV – $1M
  • CATF’s direct spending – $1.25M
  • Average amount spent per person – $238.17
  • Household income paid to residents – $2.6M

What patrons say about the Festival

“‘Professional’ because the sets are amazing, the acting is outstanding. Just every little detail has been thoroughly thought-out. It’s a very high level production.”

“I feel like I leave altered in thought when I come to the Festival.”

“‘Provocative’ because the plays are dealing with contemporary issues and they aren’t one sided. They present multiple perspectives and they really get me to think about issues in different ways.”

“Over the course of the weekend, you feel like you’re part of this theatergoing community. There is this sense that we’re all in this together. And even as you’re walking through the town, you see people that you remember from the audience, and sometimes you see the actors. It’s like this whole event is happening with everyone.”

Americans for the Arts names CATF an Industry leader in:

  • Customer satisfaction
  • Quality of the work
  • Communications
  • Service
  • Value for the price
  • Quality of acting
  • Customer service from staff
  • Production quality

What do patrons say when they think about CATF?

  • Innovative
  • Compelling
  • Masterful
  • Adventurous
  • Thought-provoking
  • Vibrant
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